We’re absolutely loving this excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits (and are seriously considering just reading the whole book). This article is really all about the right mindset for writing your online content, what works and what doesn’t. The excerpt goes through Storytelling, Marketing, Fundraising, Engagement, and Curation. Here’s a great example of what doesn’t work:
To engage effectively is to respond genuinely to questions and comments and facilitate the discussions that your followers are having with each other. That said, when more than 2,000 individuals who support nonprofits on social networks were asked what inspired them to donate money or items, or become a volunteer or attend an event, not one of them replied that it was because a nonprofit engaged with them on a social network.