Audience-driven features & content optimization
First and foremost, we conducted an ethnography study with the site’s audience of clinicians and parents of children with disabilities. Our newfound understanding of the obstacles they face, the technology they’re using, as well as their mental modes and their goals allowed us to optimize how information is categorized on the new Childhood Disability LINK website while combining content from two micro-sites; determine the essential site features to develop and the most pertinent information to include for the audience to achieve their goals and have a positive experience using the site; as well as to develop a number of guiding principles to keep in mind through the design and development process.
Easy-to-digest clinical information
To optimize the content for busy parents of children with disabilities, we focused on succinct summaries for all content displayed on the website with a link for further, more in-depth information for those visitors to want to, or are able to, delve deeper. We also included engaging video content that allows parents to quickly grasp more complex therapeutic practices and concepts.
To give clinicians the ability to print or send simple PDF documents when sharing information with parents of children with disabilities we included a summary PDF document for each article that’s shared through the Childhood Disability LINK website.