les éditions du remue-ménage: feminist publishing house

Les éditions du remue-ménage is a leading francophone feminist publishing house in North America. The organization’s mandate is to advance reflection on the status of women and gender issues by exploring innovative themes and approaches, publicizing new authors, and supporting the work of authors.

For their 40th anniversary, the organization needed to update their visual identity and web presence to fit their progressive agenda and bring them into the 21st century.


Working with Sasha was a real charm from start to finish. In addition to being thorough and very professional, she knows perfectly well how to make technical aspects of programming more accessible to relative neophytes. A skillful communicator, she is also very human and creative, light years away from the image of a taciturn and hermit webmaster. We always felt confident with her, and of course, we learned a lot! I would recommend her to anyone without a second of hesitation.

Anne Migner-Laurin
Artistic and commercial director at Les Éditions du remue-ménage

  • What we did: Wordpress web development, Front-end web development
  • Project features: Robust filter system, Responsive web design, PayPal Integration
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    Project Challenges

    • improving organic on-site SEO
    • supporting the design team at LOKI
    • allowing for quick access and intuitive navigation of book taxonomies
    • creating easy-to-use admin back-end for fast updating of complex content
    • systematizing design variations created by LOKI

    Our Results

    • 34.91% increase in site sessions with 31.50% increase site users
    • 253% increase in online sales

    Our Solutions

    This project was completed in collaboration with LOKI Design who took the lead on re-designing the branding and website. Sasha Endoh Code & Design provided technical strategy consulting on design implementation and user experience during the website’s design phase and subsequently to develop the final product. Our insight into web development, design, and WordPress platform helped to create a design that puts the user first and ensures a consistently positive experience on desktop and mobile devices.

    Screenshot of les editions du remue menage website homepage

    Technical Strategy

    Our task during the design phase was to provide insight and guidance as to the best way to implement LOKI’s design vision while focusing on creating a positive user experience across a wide range of devices and following industry best practices. This included systematizing design variations into a robust but easy-to-use storytelling system for the site’s editorial team.

    For example, the Histoire page allows for the addition of as many “year block” as desired in order to tell the organization’s story. Each year may have a quote or an image as a point of visual focus. However, each year’s colour is automatically assigned and the position of the text column is predetermined.

    Screenshot of Histoire page

    We also devised a book and news filtering systems that use a combination of dropdown and carousel technology to allow for easy and compact browsing of long lists of taxonomies like publication years, authors, and subjects. On mobile devices, the carousel allows for native swipe gestures to seamlessly integrate with expected user experience.

    Each book and news post has a number of available options for presenting a variety of pertinent information. We worked with the éditions du remue-ménage team to optimize the workflow of content addition while building in flexibility for the future.

    Screenshot of author filter dropdown

    Development

    We used industry best practices to develop our designs into a fully functional, bilingual, and responsive website that’s a pleasure to use on a wide range of devices.

    As with all of our website, we build the new Childhood Disability LINK website to use WordPress as it Content Management System (CMS). We applied our user-focused design process to the creation of a simple to use content organization for ease of maintenance and update.

    Training & Launch

    With the final website fully tested to ensure the site performs consistently well across a wide range of representative devices and browsers, we conducted a CMS training session for current site authors.

    The editorial team was given an in-person training session on using and updating the site content that lasted approximately an hour and a half. Barring a few clarifying questions they were able to add all site content and continue to regularly update the website.

    Finally, we assisted in the hosting provider selection and launched the éditions du remue-ménage’s new website on their new hosting account while setting up and migrating organizational email accounts.