Automated data collection for administrative tasks
To further streamline membership renewal and centralize important data, we brought in our trusted SalesForce partner, una buro. The QWF already had a SalesForce account but it wasn’t being used. Una buro migrated QWF’s database of members, donors, and other various constituents from Access into SalesForce and automated membership renewal notifications. The QWF’s new website sends all sales information to their SalesForce account tracking information about workshops, events, and member activities allowing for a deeper understanding of constituent interactions as well as more robust data reporting.
Of course, we also migrated the records of 700+ active QWF members into the new WordPress website so they could immediately take advantage of member discounts and take ownership of the new membership renewal process.
Connecting and fostering the community
While the QWF offers a number of events, workshops, and programs their website is there to serve the English-language writing community of Quebec as a whole. When creating a calendar feature for the QWF we also built-in community submissions to allow for continuous opportunities for connections, mentorship, stewardship, and fun without much more than moderation from QWF’s internal team.