Using WordPress for good

by Sasha Endoh@sashaendohsashaendoh.com


$7.6 billion

of Québec's GDP comes from the mining industry

This client just doesn't feel right

Do something good, something helpful, and they're doing this not for the sake of money.

Ok, I guess I'll be happy and fulfilled but probably broke for the rest of my life


Specializing is scary

Specializing feels like saying "yes" to a small group of clients while saying "no" to a much larger groups of clients

You're getting the best d*mn baby photographer money can buy

Specializing pays off

Specializing pays off

  • finally charge what you're worth
  • higher quality work and while not feeling frustrated and burnt out
  • happy clients are much more likely to make referrals
  • there's no specialization police

We grossed 3.5x in first year


Breaking into a new niche is hard work

Learn & add projects to your portfolio

  • partner with folks who already specialize (bonus: referrals)
  • pro bono work
  • find watering holes and build relationships

Nonprofit budgets

Well, we’re a nonprofit, so we don’t have a budget

Well, we’re a nonprofit, so we don’t have a budget

Well, we’re a small business, so we don’t have a budget

56.1% of nonprofits globally

self-describe as small organizations

Source: 2017 Global NGO Online Technology Report conducted by Nonprofit Tech for Good


Nonprofit budgets

  • budgets are set on annual basis
  • financial transparency
  • prioritize scope & plan for future

Nonprofit organizational considerations

Familiar questions

  • Who’ll be maintaining and updating the website and how technically savvy are they?
  • What’s the #1 action you want folks to take on your website?
  • Who makes the final decisions?

Unique questions

  • What’s the turnover rate like for people in the position of working with the website?
  • What’s the breakdown of your funding sources?
  • What third-party integrations are needed?

Nonprofit technology

Opportunity for non-devs

Theme customization

Keep it simple in the admin

Page-builders... uuugh

Custom fields

Flexible content

Advanced Custom Fields (Pro)

advancedcustomfields.com

Pods

pods.io

Integration is
the name of the game

Newletters and email marketing

71% of nonprofits globally send out email updates to subscribers/donors

Source: 2017 Global NGO Online Technology Report conducted by Nonprofit Tech for Good

MailChimp for WordPress

wordpress.org/plugins/mailchimp-for-wp/

Easy Forms for MailChimp

wordpress.org/plugins/yikes-inc-easy-mailchimp-extender/

Taffic analysis & visitor data

All in One SEO Pack

wordpress.org/plugins/all-in-one-seo-pack/

Social media share

92% of nonprofits use Facebook
72% use Twitter

Source: 2017 Global NGO Online Technology Report conducted by Nonprofit Tech for Good

Simple share urls

  • Facebook: http://www.facebook.com/sharer/sharer.php?u=YOUR-PERMALINK
  • Twitter: http://twitter.com/intent/tweet?text=YOUR%20MESSAGE%20YOUR-PERMALINK
  • LinkedIn: http://www.linkedin.com/shareArticle?mini=true&url=YOUR-PERMALINK

Social Media Share Buttons and Social Icons

wordpress.org/plugins/ultimate-social-media-icons/

Share Buttons by AddThis

wordpress.org/plugins/addthis/

Payments
Donations & Campaigns

Simple service integrations

PayPal

paypal.com/us/webapps/mpp/donations

Stripe

stripe.com/ca

PHP stripe tutorial

github.com/stripe/wilde-things

Stripe Payments

wordpress.org/plugins/stripe-payments/

Fundraising Plugins

Give

givewp.com/

Give features overview

  • basic plugin is free and comes with PayPal integration
  • additional extentions: Recurring Donations, MailChimp, Google Analytics Donation Tracking, Stripe Gateway, Zapier
  • special feature: built-in reporting module

Charitable

wpcharitable.com

Charitable features overview

  • basic plugin is free and comes with PayPal integration
  • additional extentions: Recurring Donations, MailChimp, Google Analytics Donation Tracking, Stripe Gateway
  • special feature: Ambassadors extention for peer-to-peer campaigns

Fundraising with WPMU Dev

premium.wpmudev.org/project/wordpress-fundraising/

Fundraising with WPMU Dev features overview

  • comes with your membership
  • PayPal payments, Recurring Donations, Thank you messages, multisite compatible
  • membership features: a library of plugins and themes, backups, and tutorials

WooCommerce

woocommerce.com/

WooCommerce features overview

Give   Charitable   WPMU Dev   WooCommerce
License Single Site Single Site Unlimited Sites Single Site
Price /yr $ 297 $ 249 $ 588 $ 297

Donor Management
Contact Relationship Management

Advantages of CRMs

  • separate communication from email box
  • database of donors
  • visualization of fundraising trends
  • target specific segments (repeat donors, first-time donors, lapsed donors)

WooCommerce Customer Relationship Manager

codecanyon.net/item/woocommerce-customer-relationship-manager/5712695

Technical considerations for CRM integration

Technical considerations for CRM integration

Best Case Scenario

  • copy-paste code integration
  • iframe embeds

Technical considerations for CRM integration

If that isn't an option

  • search for WordPress plugin
  • thirdparty integration through Zapier

Technical considerations for CRM integration

Worse case scenario

  • you'll have to work with APIs

A word about Access

And finally Accessibility

do_action

charity hackathon that uses WordPress to uplift local communities

do_action_mtl

charity hackathon that uses WordPress to uplift local communities

Go out and use your
WordPress powers for good!


Thank you!


Slides: https://www.sashaendoh.com/talks/WPgood-wceu/


Sasha Endoh@sashaendohsashaendoh.com